The 9PM Hook Challenge
30 Days.
30 Hooks.
Find out what makes your audience act.
Stop guessing what your audience wants. For thirty days you'll test different types of hooks, post your content, track your results and discover what your audience actually saves, shares and responds to.
The challenge isn't open yet. Join the waitlist and you'll be first in when the next 30-day round starts.
Your audience will tell you what works.
The goal isn't more followers. The goal is learning what makes the followers you already have take action.
- ✦Which hooks stop the scroll
- ✦Which hooks get saved
- ✦Which hooks get shared
- ✦Which hooks create conversations
- ✦Which hooks drive profile visits
- ✦Which hooks generate leads
- ✦Which hooks convert into buyers
How the 9PM Hook Challenge works
Step 1
Get your hook
Receive one strategic hook each day for thirty days.
Step 2
Create + post
Turn the hook into a Reel using your own niche, story, offer or expertise.
Step 3
Track your data
After your post has been live, enter your Instagram Insights.
Step 4
Learn what works
See your results, compare your performance and discover which hooks move your audience.
Doors open to the waitlist first. We'll email you the start date.
Seven hook psychologies, tested on repeat
Across thirty days you'll cycle through every category — so you learn patterns, not one-off luck.
Curiosity
Creates an information gap the audience needs closed.
Problem awareness
Names the pain your audience is already feeling.
Contrarian
Challenges a belief your audience assumes is true.
Educational
Promises a clear, useful takeaway.
Identity
Speaks to who your audience believes they are.
Story
Pulls the viewer into a moment they want to finish.
Conversion
Moves attention toward an offer or next step.
Challenge rules
- 01Post one Reel using the day's hook.
- 02The hook should appear within roughly the first second of the Reel.
- 03Adapt the supporting content to your own niche.
- 04Use one primary call to action.
- 05Don't delete a post because it underperformed — that's still data.
- 06Submit results from your actual Instagram Insights.
- 07You may be asked to upload proof of your Insights.
- 08Only verified results count toward the official leaderboard.
- 09The leaderboard rewards performance rates and conversions, not audience size.